When investigating different company's strategy on plans to expand into a market there are many similarities amongst rival companies, but are they missing a key opportunity?
A company's strategy often looks something like this. The first step is to decide what kind of product will be produce to meet the needs of a particular group of people. In the beginning stages they figure out exactly what that product is and more importantly build a story around it. Whether it is the origins of the ingredients or the back ground of the inventor. Right from the very start the management team understands the importance of having a marketable product that people can easily relate to.
The reason why it is important to have a product that is easy to relate to in a company's strategy is based on the philosophy that "facts tell and stories sell". So once a product and story is made, they begin to build a network of distributors to move the products through.
This is an effective way to move a product to a market but there seems to be a flaw in the company's strategy. You see, most companies are still teaching people the traditional strategies of building their Network Marketing business even though much more advanced technologies are available. These traditional methods include but are not limited to; making your names list, approaching everyone you know and come in contact with, meeting with prospect over a coffee, presenting in hotel conference rooms... and the list goes on.
The interesting part is that if you are a part on a Network Marketing company that still employs these old methods, it is up to you to search for a better way. You have to be the boss of your own business and be proactive by getting connected to materials that will teach you new strategies. Just look at the growth of your business, isn't that enough proof that you need to do something else? I can say this with such certainty because for less 5% of the people in the industry are able to support themselves off their business.
So it's not that you don't have what it takes to build a home based business. It could be that your company's strategy is simply out of date. Using technologies such as the internet is an obvious way to start to integrate technologies. Here you can build an online presence and more importantly being to build relationships with people all over the world.
Integrating technologies into your traditional business can open new opportunities that far exceed your expectation.
Article Source: http://EzineArticles.com/?expert=Taigh_G._Smyth
